30%: Less time spent on the project. No need to rewrite the product from scratch.
DOMVS iT redesigned the Onii experience through continuous discovery and evolution of the legacy system, reducing friction without disrupting the product.
Redesign that evolves the experience without breaking the legacy
The challenge was to make the journey more fluid and intuitive without compromising the legacy system that supports the business. We worked in dual-track, discovering and defining at the pace of practical application.
Continuous journey discovery
We mapped the frictions that impacted purchase fluidity and value perception, prioritizing improvements with the greatest effect on the user experience.
Complete interface redesign
We rebuilt the interface with new components and UX patterns focused on convenience, clarity, and efficiency, maintaining consistency throughout the journey.
Evolution of the legacy
The redesign progressed incrementally and safely, without compromising the integrity of the existing system or interrupting operations.
Context
In an international expansion scenario, Onii needed to make the app experience smoother and more adaptable to a growing operation. The evolution had to happen without requiring a complete product rebuild.
Challenge
The journey presented frictions that increased the time needed to complete actions within the app. The challenge was to redesign the experience based on evidence while maintaining compatibility with the legacy system and the speed of evolution.
Solution
DOMVS iT established a product squad using a dual-track model, with continuous discovery tracking the solution’s evolution. The user journey was revised based on the identified pain points and translated into a new UX experience, featuring a redesigned interface and new components that fit seamlessly into the existing environment.
What changed for the business
A shorter journey and a product prepared to evolve.
The redesign reduced the user journey time by 30%, making navigation more straightforward. Onii gained a refreshed interface without compromising the integrity of its legacy, allowing the product to continue evolving on an already established foundation.
- More efficient journey. Steps and interactions were reorganized to reduce effort during app usage.
- Discovery-driven decisions. Product evolution started responding to problems identified in the experience, rather than just interface demands.
- Evolution without disruption. The redesign was incorporated into the product while preserving the critical components of the existing environment.